Miami hospitality lives on two clocks: season and weather. Lynqos builds websites, booking flows and marketing systems for restaurants, hotels and venues across Miami Beach, Brickell, Wynwood and Coral Gables. This is the order we fix things in — because ad spend on a broken funnel just buys the problem more traffic.
The five things guests check before they book
- 1Today's hours — accurate on Google, including holidays and season changes.
- 2The menu as fast-loading text, never a PDF and never an image. PDFs are the single most common mistake we fix.
- 3Photos taken in the last six months, of the actual room and plates.
- 4Booking in two taps from the phone, with no account creation.
- 5Parking, valet and location details, because in Miami that decides the choice as often as the food does.
Local search and the map pack
Most Miami discovery happens on Google Maps and Instagram, not on your homepage. Keep the Business Profile current weekly, post specials and events, answer questions in English and Spanish, and make sure the menu link on the profile points to a fast page — not a download.
Reviews as an operating routine
- Ask at the moment of delight — a QR on the check presenter beats an email two days later.
- Reply to every review within 48 hours, in the guest's language; owners who reply publicly convert readers who never left a review.
- Route complaints to a manager's phone the same evening, when recovery is still possible.
- Track review velocity monthly. Steady flow beats a burst followed by silence.
Turning tourists into a local base
Season brings volume; locals pay the rent in August. Capture contact details at booking with consent, segment visitors from residents, and send the two groups completely different messages — an experience pitch for one, a reason to return on a Tuesday for the other. A simple loyalty or birthday programme outperforms most paid campaigns per dollar, and we build it into the booking flow rather than bolting on another app.
Frequently asked questions
Should a Miami restaurant use a PDF menu?
No. PDFs are slow on mobile data, hard to read on a phone and poorly indexed. A fast HTML menu page is one of the highest-return fixes for a restaurant website.
Is Instagram enough, or do we need a website?
You need both. Instagram drives discovery, but guests confirm hours, menu and booking on Google and your site. Losing them at that step wastes the audience you already built.
What does a restaurant website cost in Miami?
A fast, bookable, bilingual restaurant site typically runs $6,000 to $18,000 depending on menu complexity, reservations and multi-location needs.
