Maison Aurel
An editorial e-commerce experience for a ready-to-wear label, where product photography leads and checkout stays out of the way.
Key result
+38%
conversion rate on mobile
Client
Maison Aurel
Location
International
Completed
October 2024
Services delivered
6
Project overview.
What we delivered
- Art Direction
- E-commerce Design
- Store Development
- Product Photography Direction
- Checkout Optimization
- SEO
Maison Aurel sells a considered wardrobe, and their previous store sold it like a catalogue. We rebuilt the experience as an editorial one: full-bleed campaign imagery, a restrained typographic system, and product pages that give fabric, fit, and care the space they deserve, without ever pushing the add-to-cart button off screen.
Project requirements
- Editorial art direction and layout system
- Product page redesign with rich detail
- Guided size and fit information
- Streamlined three-step checkout
- Mobile-first responsive build
- Photography and asset guidelines
- Technical SEO and structured product data
Solution & result
Mobile conversion rose by roughly 38% within two months, returns tied to sizing dropped, and the brand finally has a store that looks like its lookbook. The layout system lets the team publish a new seasonal campaign in an afternoon.
The work, in detail.
